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Britannia's client engaged an industrial designer to conceptualise their new product and ready it for manufacture in China, thinking Australia could not be competitive. After Chinese samples were received, reviewed and rejected, Britannia offered to re-engineer the original designer's concept with the client and their budget. The result was a win/win for all and topped off with a 2016 Good Design award.
Britannia’s client had an issue with a low-value accessory of their main product. The sheer size of the part made shipping expensive, especially when compared to the price of the part - Its size and cost when shipped throughout Australia and internationally was just not sustainable. Britannia offered to assist with the specific aims of minimising the package volume, maintaining the product strength and design integrity whilst maintaining cost competitiveness.